Hispanic Media Consultants: Radio Advertising Strategies
Hispanic consumers remain one of the most influential demographic groups in the United States. Suppose you’re not marketing to the Hispanic market in the United States. In that case, you’re likely missing out on a tremendous opportunity: You can make a far more significant effect with a targeted Spanish language campaign geared to the Hispanic customer. Perhaps you’re hesitant to reach this audience. Maybe you’re concerned that you don’t fully comprehend the Hispanic consumer.
One thing is for sure, and that is radio advertising is one of the best form of advertising, which is no way going out of fashion anytime soon. The sooner the marketers realize the value of radio advertising as a marketing strategy, the better it is.
We’ll highlight a few things to think about.
What are the best ways to reach Hispanic audiences?
1. Determine the potential of your brand:
Determine your precise aims and goals: What is your goal for the Hispanic consumer’s perception of your brand? Determine which players are actively active in the Hispanic market, these can differ significantly from those in the English-speaking industry.
Companies invested $7.83 billion in Hispanic significant media in the United States last year, including television, cable, newspapers, magazines, and Spanish radio Kansas City.
2. Recognize the Hispanic population:
The Hispanic population is shaped by cultural background, age, attitudes, behaviours, and belief systems. Because the market size, purchasing power, age, acculturation, and consumption channels vary by area, it’s critical to develop hyperlocal strategies.
Los Angeles, Houston, Dallas-Fort Worth, and Chicago are currently the leading Hispanic markets.
3. Go Where the Hispanics are:
The Hispanic market is frequently considered an extension of a company’s entire strategy, but the Hispanic consumer deserves more attention and respect.
This entails building an integrated media mix that includes both traditional and digital media; broadcast remains a favorites among Hispanics compared to the whole population of the United States.
· Terrestrial radio: In September, 41.3 million Hispanics tuned in to weekly radio, up from 40.1 million a year ago.
· Regional Mexican continues to be the most popular format, with midday being the most popular daypart and listenership occurring outside of the home.
· Online radio: Platforms like Pandora continue to grow in popularity among Hispanics. Hispanics account for one out of every four listeners, and seven out of ten Hispanics have purchased a product advertised on the internet radio.
• Social media sites: Hispanics are known to be Spanish media addicts, with 26 million on Facebook, 12 million on Twitter, and 9.6 million on Instagram.
